In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.
Overview
Syllabus
- Marketing Management Essentials: Market Analysis
- In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.
Taught by
Dushinka Karani
