Brand Positioning Courses and Certifications

S.P. Jain Institute of Management and Research

Introduction to Strategic Brand Management

Explore strategic brand management principles to create, maintain, and enhance powerful brands. Learn to build differentiation, drive business success, and leverage brand portfolios for growth and expansion.

• Coursera
• 16 hours 17 minutes
• On-Demand
• Free Online Course (Audit)

S.P. Jain Institute of Management and Research

Strategic Brand Management

Explore strategic brand management principles to create, maintain, and enhance powerful brands. Learn tools for differentiation, positioning, and sustaining brand value in competitive markets.

• Coursera
• 1 day 9 hours 39 minutes
• On-Demand
• Free Online Course (Audit)

Small Business Entrepreneurship: Marketing a Business

1 review

Develop effective marketing strategies for small businesses with hands-on tools, audience analysis, and practical planning techniques from industry experts at Rice Business.

• edX
• 4 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

Great Learning

Brand Strategy

2 reviews

Comprehensive guide to brand strategy, covering core values, positioning, image, and post-COVID brand building. Includes practical case study for real-world application.

• YouTube
• 1 hour 6 minutes
• On-Demand
• Free Video

Consumer Behaviour

Explore consumer behavior's impact on marketing, from decision-making to brand perception. Gain practical insights for various marketing roles, with a focus on digital trends and real-world applications.

• edX
• 6 weeks, 2-4 hours a week
• On-Demand
• Free Online Course (Audit)

Brand Management

Explore key concepts, frameworks, and principles of brand management, focusing on identity, positioning, communication, and equity, with examples from various markets, particularly India.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Brand Management

13 ratings at edX

Key brand management terminology and principles are demystified in this course.

• edX
• 5 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

University System of Maryland;  University of Maryland

A New Map for Product Managers — Strategic Brand Development for the Global Middle Class Markets

Explore strategic brand development for global middle-class markets, focusing on market dynamics, value networks, and innovative strategies to enhance brand equity and customer engagement across diverse cultural landscapes.

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Strategic Brand Management

12 ratings at edX

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.

• edX
• 12 weeks, 8-10 hours a week
• On-Demand
• Free Online Course (Audit)

Marketing Communications

1611 ratings at LinkedIn Learning

Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.

• LinkedIn Learning
• 1 hour 34 minutes
• On-Demand
• Free Trial Available

Advanced Branding

1414 ratings at LinkedIn Learning

Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.

• LinkedIn Learning
• 1 hour 6 minutes
• On-Demand
• Free Trial Available

IIT Kanpur;  NPTEL

Marketing Management - I

Explore marketing principles, strategies, and buyer behavior. Learn to analyze business environments, conduct market research, and develop effective marketing plans for various industries.

• Swayam
• 8 weeks, 2-3 hours a week
• On-Demand
• Free Online Course

Luxury Management

10 ratings at edX

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry

• edX
• 8 weeks, 6-8 hours a week
• On-Demand
• Free Online Course (Audit)

Branding Foundations

669 ratings at LinkedIn Learning

Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.

• LinkedIn Learning
• On-Demand
• Free Trial Available

Brand Strategy for Designers

590 ratings at LinkedIn Learning

Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up.

• LinkedIn Learning
• 44 minutes
• On-Demand
• Free Trial Available