Brand Management Courses and Certifications

低成本营销策略

【你将学习】 1.营销策略：九大超低营销成本策略，加强企业竞争力 2.品牌战略：品牌战略的本质，降低营销成本 3.战略思维：学会用战略思维提升销量

• XuetangX
• On-Demand
• Free Online Course

品牌源头战略

王海忠 教授 中国高等院校市场学研究会副会长 中山大学市场营销学科带头人，品牌战略管理博导 中国管理现代化研究会营销管理专业委员会副主任委员

• XuetangX
• On-Demand
• Free Online Course

Digital Branding and Engagement

13 reviews

Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.

• edX
• 4 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

The Secret Power of Brands

7 reviews

Understand the role of brands and brand management in the modern world, and start developing your career in the sector.

• FutureLearn
• 10 weeks, 3 hours a week
• On-Demand
• Free Online Course (Audit)

Advertising and Society

6 reviews

Explore advertising's impact on society, culture, and economy. Analyze print and TV ads using visual communication theories. Examine ethics, representation, and future trends in advertising.

• Coursera
• 12 hours
• On-Demand
• Free Online Course (Audit)

Thriving in Business

Master essential entrepreneurship skills, from developing a growth mindset to securing investors, building strong teams, and creating successful marketing strategies for your business venture.

• BBC Maestro
• 4-5 hours
• On-Demand
• Paid Course

Content Marketing Bootcamp

Master essential content marketing strategies, from creation and promotion to measurement, while learning to build effective calendars, map content to buying stages, and maximize ROI through data-driven decisions.

• Noble Desktop
• On-Demand
• Paid Course

Building Your Brand

Master the art of creating a distinctive brand identity, from defining core values to developing strategic positioning that resonates with your target audience and outshines competitors.

• Noble Desktop
• On-Demand
• Paid Course

Marketing Strategy

Master essential marketing principles and strategies to develop comprehensive plans, conduct market research, analyze competitors, and implement effective campaigns for business success.

• Noble Desktop
• On-Demand
• Paid Course

Leadership Through Marketing

456 ratings at Coursera

Develop strategies to create value for empowered consumers, gain competitive advantage, and enhance leadership skills using data science in the digital age.

• Coursera
• 6 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Developing a Marketing Mix for Growth

720 ratings at Coursera

Comprehensive analysis of marketing mix elements for strategic decision-making. Explore product development, distribution channels, pricing strategies, and effective brand communication techniques.

• Coursera
• 12 hours 49 minutes
• On-Demand
• Free Online Course (Audit)

Global Impact: Cultural Psychology

170 ratings at Coursera

Explore globalization's impact on consumer psychology and learn strategies for infusing brands with cultural meaning to resonate with diverse global audiences and build iconic status.

• Coursera
• 11 hours 17 minutes
• On-Demand
• Free Online Course (Audit)

Global Marketing: Building Iconic Brands

102 ratings at Coursera

Explore global marketing strategies to build iconic brands, from environmental analysis to cultural positioning. Learn to craft effective marketing plans for international expansion.

• Coursera
• 12 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Mix Fundamentals

1081 ratings at Coursera

Comprehensive exploration of the 4 P's of marketing: Product, Price, Place, and Promotion. Equips learners with strategic skills to effectively bring products to market and develop winning marketing strategies.

• Coursera
• 9 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

The Olympic Games and the Media

159 ratings at Coursera

Explora la relación entre los Juegos Olímpicos y los medios, abarcando producción televisiva, redes sociales, marketing y gestión de derechos. Analiza el impacto cultural y comunicativo de este mega evento deportivo.

• Coursera
• 10 hours 43 minutes
• On-Demand
• Free Online Course (Audit)