Learn essential strategies for building and managing successful brands in this Chinese language course that explores brand origin theory and strategic implementation. Discover key concepts in brand positioning, development of competitive advantages, and methods for creating lasting brand value. Master techniques for analyzing market opportunities, understanding consumer behavior, and crafting effective brand identities that resonate with target audiences. Examine real-world case studies and practical applications while developing skills to formulate comprehensive brand strategies from inception through long-term growth and sustainability.
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