The course is designed to help you answer the following types of questions:
- What are the conditions for successful innovation?
- What causes innovation to fail?
- What makes creative people creative?
- How should I manage an innovative team?
- How do I lead an effective brainstorm process?
- What is an innovation portfolio and how can I manage one?
- Why do so many great ideas get killed?
The approach in this
class will be to treat innovation as the process of generating, assessing,
and then implementing useful and valuable ideas. As we will
discuss, generating ideas is relatively easy; what can be hard is getting those
ideas listened to, accepted, and implemented in organizations. In
addition to learning how to lead creative people and creative teams, participants
will also learn techniques for improving their own creativity. During the
course you will engage numerous activities and exercises intended to bring
current habits of thought and behavior to the surface for examination and
change.