What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.
During this course, you will learn how to:
• use the main innovation management terminology and concepts
• explain the adoption life cycle and innovation adoption at the individual level
• define creativity and explain how creativity can be stimulated
• recognise and describe three types of idea management systems
• explain what an innovation strategy is and why it is important
• describe what a product portfolio is
• explain how innovation projects should be selected and managed
• explain the importance of teams, team structures and networks for innovation.
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.
This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.
Overview
Syllabus
- Introduction
- After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.
- Innovation Strategy
- You will learn to how to create and evaluate an innovation strategy. You will be able distinguish between creating and capturing value. The you will able to explain what innovation ecosystems are and why they are so important in today's world.
- Creativity
- Creativity is essential if an organization wants to gain a competitive advantage. All innovations begin with creating ideas. After this module you will understand what creativity is and how you, other people and groups become more creative. You will also get to know two creativity methods, brainstorming and design thinking.
- Idea Selection
- Organizations receive many new ideas from employees, suppliers, and customers. But they often do not realize the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will learn how to select and evaluate ideas and in which situations we are likely biased when selecting and evaluating.
- Implementation of Innovation
- Implementation is about making sure that the ideas an organization has created and selected will be successfully executed and end up as a market-ready product or service. In this module, we compare two methods that are designed to improve the implementation process: stage-gate and lean. After the this module, you will be able to compare the two methods and determine which one would suit your company better.
- People and Organization
- Successful innovating starts and ends with the people involved. In this module, you will learn how to create an organization that enables employees to be innovative and who can support the innovation activities of the organization. First, you will learn about the principles of structuring teams and the organization. Second, you will understand how leadership and diversity and critical aspects for successful innovation.
Taught by
Sandra Langeveld, Jan van den Ende, Stefano Tasselli, Murat Tarakci, Daan Stam, Serge Rijsdijk and Dirk Deichmann
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Reviews
4.6 rating, based on 5 Class Central reviews
4.7 rating at Coursera based on 2098 ratings
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It was awesome. Like I completely enjoyed each and every part of it. Justified by the course, it makes one want more. Thank you so much for this awesome compilation and for providing the course at ease.
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Abdalmujad Mohammed Alawi AlbasiriThere are several layers to the innovation management process, beginning with the fostering of an environment where a new idea is encouraged. At Stanford Online, leading innovation becomes a matter of inspiring people to practice — rather than just talk about — innovation. -
Asiegbu Chidiebere DozieMaking out something great from this course and also being part of this community gives me a relief. -
Rosimere SilvaDevemos ter deslocamento levantar a âncora para ter uma inovação no mundo em geral. Não vamos passar 10anos fazendo a mesma coisa , temos que sempre destacar com criatividade fazer a inovação acontecer
