Managing Technology & Innovation: How to deal with disruptive change

RWTH Aachen University via edX MicroMasters

Go to class Write review

Details

Go to class

Provider

edX MicroMasters
Pricing

$1,194.00
Languages

English
Certificate

Certificate Available
Duration & workload

36 weeks, 6-8 hours a week

Found in

Strategic Management Courses

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

Grab it

Success or failure? The future of your organization today depends on how well it can adapt to and leverage disruptive technologies and business models.

Take the next step in your career and add business knowledge to your technical skills to reach a leading position in your company using an entrepreneurial mindset.

This MicroMasters program enables you to do just that – to deal with disruptive change in the marketplace and take advantage of the shifting landscape to benefit your organization.

By combining elements from innovation, entrepreneurship, and strategy research, this program will show you how to use a standard toolkit to judge and assess real life cases and learn using a practice-oriented approach.

You will be guided through the innovation process from ideation to implementation, will explore the typical creation process of a new venture and will learn more about the differences between entrepreneurial and managerial thought patterns. As a final part of the program, you’ll learn strategic management concepts – so your organization can be ahead of the curve and not be victim to disruption.

To succeed in the program, you need to have basic mathematical knowledge and a general interest in business to succeed in the program.

The program is designed by RWTH Aachen University, one of the leading universities in Germany working at the intersection of technology and management. You’ll learn from leading entrepreneurship and innovation experts such as Malte Brettel, who was named the #1 Professor of Entrepreneurship in Germany.

Syllabus

Courses under this program:
Course 1: Managing Disruptive Change

Get yourself and your company ready to face disruptive trends in your industry – be ahead of the wave, don’t get buried underneath.

Course 2: Customer-Centric Innovation

Learn to take on competition by creating successful and innovative ideas for your business through a thorough understanding of your customers’ needs.

Course 3: Innovation and Creativity Management

Turn ideas into successful products and services by learning how to drive innovation and creativity in your company.

Course 4: Thinking & Acting like an Entrepreneur

Discover the entrepreneur inside of you – learn what it takes to turn an idea into a real business and how to put this approach to use within your own company.

Course 5: Strategic Management: From Intuition to Insight

Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.

Course 6: Strategic Management: From Insight to Decision

Help your organization survive, drive, and thrive on fundamental technological changes in your industry with this strategic management course.

Courses

5 reviews
6 weeks, 6-8 hours a week, 6-8 hours a week
View details
Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. After this course, you will get a different perspective: You don’t need to rely on luck. Instead you’ll be able to manage the different stages of an innovation project:

Structuring the Innovation Process & The Frontend of Innovation
- What are different perspectives of structuring the innovation process?
- How to manage the “fuzzy” Frontend of Innovation?
- What are the most important methods of Trend Analysis and Opportunity Recognition?
Starting an Innovation Project
- What is most important in the Strategy Phase?
- How to start an innovation project successfully?
Market Insights, Co-Creation & Evaluation methods:
- What are the key methods to gain important Market Insights?
- How to gather ideas by engaging in Co-Creation activities?
- How to evaluate concepts based on concept testing with customers or rapid experimentation?
Besides the online lectures you will engage in a series of individual and group exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will be used to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager. Learners from the industries of Product Management , Engineering , Innovation Management and Customer Relationship Management already completed the course as well as Consultants and Entrepreneurs.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
2 reviews
6 weeks, 6-8 hours a week, 6-8 hours a week
View details
Disruption is simultaneously the greatest threat and the biggest opportunity for any business. While some companies proactively manage this potential risk and leverage it to further grow their business, others fall behind by not acknowledging the profound impact that this type of change might have.

This course helps you to get in the driver seat by teaching you a structured approach to respond to disruptive change through targeted actions:

Identify emerging disruptions early on
- Why do companies get disrupted in the first place?
- What are potential sources of disruption?
- What are disruption patterns that can be spotted?
Proactively manage disruptions to leverage them as an opportunity
- What are potential ways to handle disruptions?
- How strong is the disruption and what kind of impact might it have on my business?
- What are generalizable action patterns that I can transfer to other contexts?
We put special emphasis on the use of real-life case studies and tutorials to ensure practical relevance and help you prepare for actual situations. This course prepares you for a position at the interface of technology and management, going beyond the operational scope to take a more strategic perspective.

After completing this course you will improve your career qualifications as Business Development Manager, Change Manager or Innovation Manager. Professionals from the industries of IT Management , Mechanical Engineering , Marketing Consulting and Project Coordination already completed the course.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
1 review
6 weeks, 6-8 hours a week, 6-8 hours a week
View details
Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:

The Process of Strategy
- What precisely is strategy and why does it matter?
- What are the building blocks of strategy and how can they be arranged as a process?
- What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?
Analyzing Industry Structure
- What is the role of the industry and its structure for firm performance?
- How to unpack industries and identify the most attractive strategic positions to occupy therein?
- How to identify what it takes to outcompete others in our strategic group?
Developing Internal Resources
- Can firms succeed in generally unattractive industries?
- How to find out which resources and capabilities are likely to have the greatest strategic value?
- What are dynamic capabilities and how do they matter for firm survival and performance?
All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Business Development Manager , Sales Manager or Consultant. Professionals from the industries of the Automotive , IT , Finance , Health Car e, Telecommunication and the Energy sector have already completed the course.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
2 reviews
6 weeks, 6-8 hours a week, 6-8 hours a week
View details
All of today’s well-known companies got started the exact same way: as an idea within someone’s head. While the idea itself is an important prerequisite for success, it was rather what these individuals did with it that enabled them to become the success that they are today. You can learn to think and act like these innovators too. This course helps you to turn your idea into a real-life business and make it a commercial success:

Find and assess your idea
- What does it actually mean to be entrepreneur?
- Are entrepreneurs born or made?
- How to actually find an idea to start a business?
Turn your idea into action
- How to deal with uncertainty?
- What are the core questions that I have to answer to make my idea successful?
- How to assemble the right team of people to help me get my idea off the ground?
Set yourself up to succeed
- How to know what my customers really expect?
- Do I have to stick to my original idea no matter what?
- What are typical traps into which entrepreneurs fall at the start of their career?
We will walk you through real-life examples of the entrepreneurial process to help you understand how it differs from that of established companies and how you can apply it for your own purposes. A series of homework exercises, tutorials and case studies will enable you to develop a perspective that goes beyond the theoretical scope to prepare you for actual situations.

By doing so, this course will not only give you specific tools to start you own venture but also to transfer the benefits of entrepreneurial thinking to a corporate context, thereby preparing you for leading positions in Business Development , Strategy and General Management and of course as an Entrepreneur. Learners from the industries of Business Development and Entrepreneurs from all over the world already completed the course.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
6 reviews
6 weeks, 6-8 hours a week, 6-8 hours a week
View details
Business innovation is nothing without great ideas. But creativity can be difficult to spark on a schedule. It requires a steady hand to manage the creative process and move it forward in a productive way.

This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through all different stages:

The Development stage of an Innovation Project
- What are the key perspectives of problem solving activities in the development stage of the innovation process?
- How to use experimentation as a core activity of problem solving?
- How to utilize open innovation and the TRIZ method
The Launch and Nurture Stage
- What needs to be considered for the diffusion and adoption of an innovative product or service?
- How do Diffusion and Adoption work in this stage of an innovation launch?
- How to employ consumer reactions towards new products?
Launch and Project Review
- How to finalize an innovation launch?
- What are the key points of a project review?
Besides the online lectures you will engage in a series of exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will help you to better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager. Learners from the industries of Product Management , Engineering , Human Resources and Change Management already completed the course as well as Consultants and Entrepreneurs.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
0 reviews
6 weeks, 6-8 hours a week, 6-8 hours a week
View details
Learn how to (re)position your organization, orchestrate strategic alliances and assess strategic options from an ethical perspective. This advanced strategic management course helps you translate strategic insights into smart strategic decisions on positioning, partnering and being socially responsible:

Positioning the Firm
- How can strategy portfolios guide corporate strategy and help decision-makers scope the activities of their organization?
- How can general strategies help organizations gain competitive advantages in their industries?
- How can organizations create uncontested market space?
Orchestrating Strategic Alliances
- What is the case for cooperative strategy? When should we move from a competitive to a cooperative mindset?
- What are strategic alliances and what is their payoff?
- How can firms build and orchestrate collaborative ecosystems to enhance their (innovative) performance?
Embracing Social Responsibility
- What is the role of business in society?
- To whom are organizations responsible and for what?
- How to encourage ethical behavior and reconcile responsibility and profitability?
All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Business Development Manager , Sales Manager or Consultant. Professionals from the industries of Automotive , IT , Finance , Health Care , Telecommunication and the Energy sector have already completed the course.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.