Overview

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In this program, you’ll develop a personal toolbox and leadership framework to foster creativity in your organization and build the workplace skills necessary to manage teams, projects, and organizations more effectively.

You’ll learn to incorporate design thinking and creativity into your everyday business practices and how to drive innovation at any stage of business growth—from developing an idea to leading a company.

- Develop a toolbox to solve the challenges entrepreneurs face when managing people, designing structures, building culture, and achieving growth in their firms.
- Develop team leadership skills and learn to encourage positive workplace relationships that can serve to overcome differences of opinion and unite diverse perspectives.
- Discover a systematic approach to unlock creative insights and develop innovative solutions.

This MasterTrack™ Certificate Program is part of the [HEC Paris MSc in Innovation and Entrepreneurship. ](https://www.coursera.org/degrees/omie)

Syllabus

Course 1: Boosting Creativity
- In this first course, you’ll begin by learning to clearly define what creativity is. Part of this process will include developing awareness around your own automatic associations about creativity. From there, you’ll explore new strategies for transforming how you think about creative problems and develop tools to cultivate affective experiences that are conducive to creativity.

Course 2: Building your Leadership Skills
- In this course, you’ll learn how to pivot from a top-down leadership style to an open and relational leadership approach in a course based on the “Savoir-Relier” method that is used by industry leaders such as Apple, Google, and more. You’ll develop new team leadership skills and gain the ability to foster positive workplace relationships using a method that emphasizes the importance of trust and sense.

Course 3: Design Thinking
- In your third course, you’ll learn the three most common phases of a design thinking project and discover why design thinking is often illustrated by a double diamond. You’ll explore scenarios where design thinking is a suitable and adaptive approach. Additionally, you’ll practice articulating problems for a project thinking plan and learn to identify impacted stakeholders through tools such as value analysis. Finally, you’ll develop your ability to synthesize data, build personas, represent data through journey maps, and generate insights to reframe problems.

Course 4: Organizational Design
- In this course, you'll learn how to perform a value-based analysis to evaluate a business idea and how to create (and change, if needed) the artifacts, values, and assumptions that characterize your organizational culture. You'll develop your ability to identify the organizational form best suited for your needs, explore how to allocate decision-making authority in your organization, and learn strategies for selecting and retaining the employees who best fit your organization. As you progress through the course, you'll define your business model, use the business model canvas to effectively visualize your business model, and then develop your value proposition and draw a corresponding value curve to understand the drivers of your competitive advantage.

Course 5: Strategic Management of Innovation
- In your final course, you'll refine your ability to understand what characterizes individual creatively and learn how creativity can drive business success. You'll also build on a practical example to explore how to identify new business opportunities. Additionally, you'll determine how to forecast the entry of new competitors in old industries, including what segment they're going to enter, what products they'll enter with, and why. Finally, you'll learn to determine when to use an open or closed innovation strategy.