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Develop a comprehensive social media strategy: from goal-setting to content planning, campaign management, influencer engagement, and analytics-driven optimization.
Develop core marketing skills, create customer personas, and master omnichannel strategies to build effective campaigns and launch a successful marketing career.
Discover how to create a social media strategy in this digital marketing course for social media managers.
Learn the core principles of marketing and how to use them to build communications plans, briefs, and creative assets.
Discover how to plan effective content as part of your social media strategy on this digital marketing course.
Discover how to effectively manage live social media campaigns, engage influencers, and get insights from social media analytics
Discover the importance of customer personas, and how to create and use them to develop effective marketing plans.
Explore the different marketing channels and how to use each one to reach your campaign goals.
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