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FutureLearn

How to Create a Social Media Strategy

Institute of Data & Marketing via FutureLearn ExpertTrack

Overview

Learn to create a social media strategy, from setting goals to measuring results

Learn how to create an engaging social media strategy, improve brand image and social engagement online, and measure your results

Syllabus

Courses under this program:
Course 1: Understanding Social Media Strategy
-Discover how to create a social media strategy in this digital marketing course for social media managers.

Course 2: How to Develop Your Social Media Content Strategy
-Discover how to plan effective content as part of your social media strategy on this digital marketing course.

Course 3: Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
-Discover how to effectively manage live social media campaigns, engage influencers, and get insights from social media analytics

Taught by

Will Francis

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