Social Media Content and Strategy

Overview

Class Central Tips

Elevate your social media game with our Social Media Content Strategy course, designed specifically for content creators. Learn how to craft engaging content that captures attention and drives your audience to action. Whether you’re an individual influencer or you’re managing social media for an organization, this course will give you the tools and strategies to succeed. By the end of this course, you’ll have the confidence and skills to transform your social media presence, creating content that stands out in a crowded digital landscape. Join us and become a master of social media content and strategy!

Syllabus

Market to a target audience

This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.

Posting across platforms

This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.