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Coursera

Social Media Content and Strategy

Adobe via Coursera

Overview

Elevate your social media game with our Social Media Content Strategy course, designed specifically for content creators. Learn how to craft engaging content that captures attention and drives your audience to action. Whether you’re an individual influencer or you’re managing social media for an organization, this course will give you the tools and strategies to succeed. By the end of this course, you’ll have the confidence and skills to transform your social media presence, creating content that stands out in a crowded digital landscape. Join us and become a master of social media content and strategy!

Syllabus

  • Market to a target audience
    • This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.
  • Posting across platforms
    • This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.
  • Social media content design
    • This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.
  • Wrapping things up
    • In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.

Taught by

Adobe

Reviews

4.7 rating at Coursera based on 25 ratings

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