Why Stories Captivate

Explore the captivating power of storytelling in this 16-minute TEDx talk by author Tomas Pueyo. Delve into the neuroscience behind stories and discover how they influence our brains. Learn about the hidden blueprint that successful narratives share and gain insights on harnessing storytelling as a powerful tool. Drawing from his expertise as the author of "The Star Wars Rings," Pueyo analyzes storytelling patterns in popular works like Star Wars, Beowulf, and Harry Potter. Gain a new perspective on the art of storytelling and its impact on human cognition and behavior.