VisitBritain's Digital Customer Experience Programme - How Drupal is Playing a Central Role

Explore the digital transformation journey of VisitBritain and VisitEngland in this 48-minute conference talk from DrupalCon Lille 2023. Discover how Drupal is playing a central role in the Digital Customer Experience Programme (DCXP), a multi-million pound initiative aimed at revolutionizing the organizations' digital ecosystem. Learn about the challenges and strategies involved in auditing and reviewing large digital estates, creating a global design system for diverse audiences, and designing a DXP to accelerate innovation cost-effectively. Gain insights into Drupal's contribution to enhanced digital governance and the framework used to measure success. Understand the strategic decision-making process and its long-term impact on the project. Examine real-world examples from the newly launched websites, including the Visit Britain main site and the hybrid Drupal-Magento solution for the Visit Britain Shop. Benefit from the lessons learned during this ambitious four-year transformation project, applicable to organizations and agencies embarking on similar digital overhauls.