Drupal and the DXP World - Enhancing Digital Experiences

Explore the integration of Drupal with Digital Experience Platform (DXP) tools in this 20-minute conference talk from DrupalCon Lille 2023. Discover how combining Drupal with complementary technologies can enhance website accessibility and user experience. Learn about automating marketing processes, implementing content personalization strategies, and boosting user engagement. Gain insights into leveraging online access logs for data-driven business decisions. While e-commerce sites commonly utilize these technologies to increase sales, understand how various other website types can benefit from these advanced features. Walk away with practical knowledge on elevating your Drupal-based website's performance and user satisfaction through DXP integration.