Understanding Business Development

Explore the fundamentals of business development in this 38-minute video lecture from NPTEL-NOC IITM. Gain insights into the domains of business development, the business development process, and strategy. Learn about the course themes, structure, and unique features while developing capabilities in this field. Understand the distinctions between sales, marketing, and business development, as well as various types of businesses. Delve into the selling process, marketing process, and business development process, and discover the responsibilities associated with business development roles. By the end of this lecture, acquire a comprehensive understanding of business development strategies and their implementation in real-world scenarios.