The State of Social Media, and How to Harness Its Power

Explore the dynamic landscape of social media and learn effective strategies to leverage its power in this insightful 18-minute conference talk by Hootsuite CEO Irina Novoselsky at Collision Conference. Delve into the intersection of culture and brand engagement, and discover how artificial intelligence is reshaping the social media landscape. Learn techniques to outperform competitors on platforms like Twitter, master the art of providing instant customer service, and transform potential crises into opportunities for viral engagement. Gain valuable insights and practical tips to enhance your social media presence and create impactful, shareable content in this engaging session.