The Psychology of UX

Explore the fascinating world of decision-making and user experience in this thought-provoking conference talk from GOTO Amsterdam 2022. Delve into the psychology behind the 35,000 decisions an average person makes daily, with a focus on digital decisions influenced by technology. Learn how cognitive biases, irrational factors, and emotions shape our choices, and discover techniques to predict and influence decision-making through environmental interventions. Gain insights into concepts like the decoy effect, digital defaults, and the IKEA effect, and their impact on UX design. Examine the ethical implications of digital nudges and the rise of dataism in our increasingly connected world. Equip yourself with knowledge to create more effective and responsible user experiences, while considering the broader implications of technology on human behavior and society.