The Psychology of UX

Explore the fascinating intersection of psychology and user experience design in this thought-provoking conference talk from GOTO Chicago 2023. Delve into the complex world of decision-making, examining how cognitive biases, irrational factors, and emotions influence our choices. Discover the concept of "Neurobusiness" and learn how to leverage neuroscience insights to improve outcomes in customer and business decision situations. Gain valuable knowledge on predicting and influencing decisions through environmental interventions, and understand the impact of digital decisions in our technology-driven world. Examine real-world examples of digital nudges, explore the power of UX design in shaping behavior, and acquire five essential digital consciousness skills. Engage with concepts like dataism, digital defaults, and seamless experiences while considering the ethical implications of AI and machine learning in user experience design.