Digital Nudge - The Hidden Forces that Shape Our Digital Decisions

Explore the hidden forces shaping digital decisions in this thought-provoking conference talk from GOTO Berlin 2017. Delve into the concept of "Digital Nudge" as Fabio Pereira, Principal Consultant at ThoughtWorks, examines the staggering 35,000 decisions an average person makes daily. Discover how many of these choices are influenced by technology devices like smartphones, wearables, and laptops. Gain insights into the psychological and technological factors that subtly guide our online behaviors and choices. Learn about the implications of these digital nudges on user experience, product design, and ethical considerations in the tech industry. Enhance your understanding of human decision-making in the digital age and explore strategies to create more mindful and intentional digital experiences.