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Explore the complex relationship between humans and meat consumption in this thought-provoking TEDx talk by Rob Percival, a food policy expert and author. Delve into the evolutionary origins of the meat paradox, examining how cultural narratives sustain omnivory in modern society. Discover the emotional and ethical complexities surrounding our eating habits, particularly in light of the growing popularity of veganism. Gain insights into the cognitive dissonance between caring for animals and consuming them as food. Learn about the cultural attitudes towards meat consumption and how they have evolved over time. Consider the ethical implications of eating animals and the challenges posed by changing dietary norms. This talk is essential viewing for anyone interested in food ethics, sustainability, and the future of our food systems.