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Explore the concept of carnism and its impact on food choices in this thought-provoking TEDx talk by Harvard-educated psychologist Melanie Joy. Delve into the psychology behind why we consume certain animals while cherishing others as pets. Examine the hidden belief system that shapes our eating habits and learn about animal factories, necessary justifications, and societal norms surrounding meat consumption. Discover potential solutions for making more rational and authentic food choices as Joy challenges conventional thinking about our relationship with animals and the food we eat.