The Golden Rule of Game Promotion - No One Cares About Your Game

Explore a powerful marketing philosophy for game developers in this GDC 2023 talk. Learn how adopting the "no one cares about your game" mindset can sharpen your promotional efforts across various channels. Discover techniques to create focused social media posts, craft concise trailers, write compelling emails, and shape effective PR campaigns. Gain insights into streamlining your marketing strategy to capture audience attention and effectively promote your game in a competitive market.