Discover effective strategies for marketing your game through animated GIFs in this 2019 GDC session. Learn platform-specific advice for Steam and Twitter, explore the art of creating compelling gameplay GIFs, and understand what makes a GIF truly impactful. Delve into techniques for compressing GIFs, utilizing GIF generators, and leveraging these animated images in email marketing campaigns. Master the art of conveying your game's essence in just five seconds, ensuring your promotional efforts stand out in a crowded marketplace.
Overview
Syllabus
Intro
The Grind
How to pronounce gif
What is a gif
About me
What is a good gift
Gameplay gifs
Bug gifs
Gift gifs
Assets
Main gifs
What makes a good gif
How to make a gif
How to compress a gif
Using a gift generator
How to use GIFs
Emails
Taught by
GDC
