The 5 Biggest Myths of AR in Fashion

Explore the five biggest myths surrounding augmented reality in fashion as presented by Matthew Drinkwater from the London College of Fashion in this insightful 17-minute conference talk at Web Summit. Delve into the distinctions between AR, VR, and mixed reality, and discover how these technologies are revolutionizing the fashion industry. Learn about the process of creating 3D models and virtual content, and understand why AR is more than just a gimmick. Gain valuable insights into the applications of digital fashion, including examples from Pinewood Studios and designer Rick Owens. Challenge your preconceptions about AR and VR in the fashion world and uncover the exciting possibilities these technologies offer for the future of the industry.