Discover strategies for monetizing your mobile game in this 22-minute Unite Now 2020 conference talk. Explore different monetization types for free-to-play games, learn how to plan effectively based on your game type, and understand the evolving relationship between players and ads. Gain insights on avoiding common mistakes, leveraging the right ad formats, and optimizing your game economy. Delve into topics such as header bidding, ad mediation providers, and pricing tips in a waterfall. Acquire valuable knowledge to maximize revenue from your mobile game development efforts, whether you're an indie developer or part of a large studio.
Overview
Syllabus
Intro
Types of monetization
Two main monetization types for free-to-play games
Planning and strategy
Game type matters
Research similar games
Leverage the right formats
Relationship of players and ads is evolving
Common mistakes in mobile game monetization
Understanding your player base
Gameplay is always paramount
Your game economy
Use restrictions with caution Let the machines do their job Apply only the most necessary constraints to align with your
Header bidding?
Pros and Cons?
Ad mediation providers
What mediation is best?
What mediation should I choose?
Pricing tips in a waterfall
Resources
Taught by
Unity
Tags
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