Promotion Optimization in Retail - Advanced Analytics for Sales and Profit Growth

Learn how retailers can leverage advanced analytics and artificial intelligence for promotion optimization in this conference talk from DSC ADRIA 2023. Discover methods for understanding target market preferences and tailoring promotional strategies to drive increased sales and profitability. Explore cutting-edge approaches that enable companies to determine optimal promotional tactics while maintaining a competitive edge in the retail landscape. The speakers demonstrate how data-driven promotion optimization helps retailers make informed decisions about their marketing initiatives and stay profitable in an evolving market.