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Explore how PostgreSQL can be leveraged as a superior alternative to NoSQL databases in this insightful conference talk from EuroPython 2012. Delve into the concept of PostSQL, which demonstrates the powerful capabilities of PostgreSQL in handling non-relational data structures and scalability challenges typically associated with NoSQL solutions. Learn about the advantages of using PostgreSQL's advanced features to achieve NoSQL-like flexibility while maintaining the robustness and reliability of a traditional relational database system. Gain valuable insights into optimizing database performance, improving data integrity, and simplifying application development by harnessing PostgreSQL's versatile functionalities.