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Discover effective persuasive communication techniques in this 20-minute talk by Catherine Brown at SQLBits. Learn how to convey your message winsomely, ensuring others hear and respond positively to your ideas. Explore strategies for putting "them before me" in business communications, enhancing your ability to influence and persuade. Gain valuable insights from Brown's expertise, applicable to various professional scenarios. Visit Catherine's blog at extraboldsales.com for additional resources on sales and communication strategies.