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Explore how privacy engineering principles can revolutionize the mergers and acquisitions (M&A) process in this 19-minute conference talk from PEPR '24. Delve into the challenges of conducting privacy assessments during acquisitions, including tight timelines, competing priorities, and limited initial visibility. Discover how early proactive privacy assessments are crucial for mitigating risks and streamlining integration. Learn about the application of "Privacy by Design" principles and advanced assessment methodologies in the M&A context. Gain insights into how this approach enables timely, high-impact privacy insights during critical early stages when deal structures and integration plans are being formed. Presented by Shlomi Pasternak from Google, this talk offers valuable strategies for privacy professionals and business leaders involved in M&A activities.