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Explore a systematic privacy threat modeling framework called Models of Applied Privacy (MAP) in this 16-minute conference talk from PEPR '23. Learn how MAP helps developers discover and report privacy threats early in the product development process, utilizing established frameworks to outline relevant threat actors, associated threats, and resulting harm. Discover the practical implementation of MAP as a persona picker for product owners to identify privacy requirements, communicate them to developers, and plan remediation. Examine how MAP can classify real-world privacy incidents and its potential to improve privacy-by-design practices. Gain insights from Jayati Dev of Comcast Cable and contributors Bahman Rashidi, Vaibhav Garg, Nishanth Ganeshsankar, and Dinesh Prakash on proactive privacy threat modeling and its impact on product delivery processes.