How We Can Save Anonymization - Principles for Effective Data Protection

Explore a thought-provoking 15-minute conference talk from PEPR '24 that addresses the critical issue of data anonymization. Delve into the challenges surrounding broken promises of data protection and the growing skepticism about the possibility of true anonymization. Discover how the privacy community can take the lead in restoring public trust by implementing consistent and reliable anonymization techniques. Learn about operational principles that can help fulfill the promise of data anonymity and protect users from harm. Gain insights into the current state of legal guidance on anonymization and understand why it falls short in providing adequate solutions. Join Daniel Simmons-Marengo from Tumult Labs as he presents a compelling case for how the privacy community can save anonymization and regain user trust in an era of increasing data breaches and reidentification risks.