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YouTube

Mastering the Business of Motion Design - Strategies for Success

School of Motion via YouTube

Overview

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Discover smart strategies for building a successful motion design business in this insightful video interview with Hayley Akins, founder of MotionHatch. Explore crucial topics for motion designers and animators, including finding clients, pricing work, and navigating the business side of the industry. Learn about the impact of COVID-19 on motion design, the importance of niching down, and building repeatable processes. Gain valuable insights on standing out from the crowd, leveraging social media algorithms, and implementing effective marketing strategies. Delve into economic trends, pricing considerations, and overcoming challenges faced by talented motion designers. Uncover tips for self-promotion, utilizing traditional networking methods, and maintaining client relationships. Explore the benefits of delegating tasks, hiring help, and selecting the right clients for long-term success in the motion design industry.

Syllabus

Intro
Motion Design During & After COVID
Niching Down & Building Repeatable Processes
Standing Out From The Crowd
LinkedIn Algorithm & Social Media Tips
Marketing Strategies for Motion Designers
Economic Trends & Pricing in Motion Design
Challenges for Talented Motion Designers
Social Media & Self-Promotion Tips
Leveraging The Old Fashioned Methods
Staying At The Top of The List
Delegating and Hiring Help 00:
Selecting The Right Clients
Motion Hatch

Taught by

School of Motion

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