Next Level Freelancing - Strategies for Growth and Client Acquisition

Overview

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Dive into a 57-minute Office Hours session featuring Nick Longo and Andrew Hochradel as they mentor Sofia Guadarrama, a freelance filmmaker and student, on elevating her freelance career. Explore strategies for attracting clients, crafting a compelling personal brand story, and showcasing work effectively through platforms like Instagram and Behance. Learn about value-based pricing, creating client-focused portfolios, and balancing quality, efficiency, and cost in freelance work. Gain insights on building a mental rolodex, developing multi-tiered service offerings, and effectively communicating value to potential clients in the creative industry.

Syllabus

Start
Office Hours Rescue Call!
How Do I Start to Get More Clients?
Checking Out Sofia’s Instagram
Help Clients Understand You
What is Your Story, and Why Do Potential Clients Want to Be a Part of it?
Find Your Flex: Quality, Scale, Efficiency, Ideation
Let Your Clients See Themselves in Your Work
Build the Mental Rolodex
Figure Out How to Move into Their Heads Rent Free
Give Them Levels. Entry, Credibility, Flex
Behance Case Studies & Mockups of How Your Work Would be Featured or Used
Creative Cloud Folder to Send a Link to Clients
If You Don’t Have Anything to Say, Be Quiet
Everything About Pricing!
Value-Based Pricing
How to Figure Out Pricing?
You Can’t Be Fast, Cheap, and Good All Together