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Skillshare

Personal Branding for Creatives: Design Your Instagram Social Media Kit for Business Success

via Skillshare

Overview

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Learn the essential tools and methods needed to develop a personal brand for social media like Instagram and start a successful career as a creative freelancer.

Whether you’re starting out as a  creative freelancer or want to boost your professional opportunities, developing a personal brand is essential for your creative success. Your teacher Patricia Reiner is going to guide you through the process of building a successful strategy to connect with your ideal audience on social media platforms like Instagram while staying true to your personality.

Learn how to define your style and express it confidently on social media to become top of mind in your sector. Discover how to sell your work naturally to attract your ideal clients and create social media posts to stay present to your future clients. 

Personal Branding doesn’t happen overnight but it’s a gradual process that takes a lot of resilience and consistency. But once you achieve it, the perks just keep on coming.

Get started with confidence and learn about the best tools to master the journey. You will learn how to develop a personal brand turning your passion into a career, before diving into your brand’s mission, vision, and values. Discover the importance of establishing goals for your business, and see how to set them with success in mind.

This class comes with a workbook that guides you through the class and helps you to keep track of all the strategy work you are doing for your personal brand.

Create a visual identity for your personal brand, featuring colors, fonts, a logo, and more. You will learn:

  • Choosing the right colors
  • Different types of fonts and when to use them
  • How to design a logo

Syllabus

  • Intro
  • Class Project
  • Personal Branding
  • Your Values
  • Personality
  • Target Audience
  • Mission Statement
  • Visual Identity
  • Colors
  • Typography
  • Branding Design Elements
  • Print Branding Elements
  • Social Media
  • Planning Content
  • Designing Content
  • Website
  • Last Tips & Goodbye

Taught by

Patricia Reiners

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