Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore the transformative power of Generative AI in marketing with this insightful 59-minute video featuring Faye Pasvouri, Data Science Manager at OMD EMEA. Discover how to craft tailored marketing campaigns that deeply resonate with your target audience in today's saturated market. Learn how Generative AI is reshaping the marketing and media landscape, providing crucial insights for thriving in a competitive environment. Gain knowledge on streamlining marketing efforts, explore practical applications of advanced AI models like Claude Sonnet, Haiku, and GPT-4 for optimizing content generation and customer engagement. Acquire actionable strategies to maximize efficiency and drive tangible results through AI-driven insights, revolutionizing your approach to content creation and audience connection.