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Coursera

AI-Enhanced Content Creation:Elevate Copywriting with Humata

Coursera Instructor Network via Coursera

Overview

AI-driven writing isn't just about words; it's about understanding emotions. Advanced algorithms can analyze sentiments and tailor messages to evoke specific feelings, creating a powerful connection with your audience that goes beyond the text on the screen. This one-hour course is for those interested in automating the process of creating effective advertisement campaigns, website content, email marketing, and more with generative AI. More specifically, you'll learn to use Humata AI to identify a target audience and to create a compelling Facebook advertisement and blog post. This hands-on experience includes setting up a Humata AI account, interacting with the platform, and generating a Facebook ad and a blog post. To make the most of this course, having a background in sales and marketing is beneficial, but not mandatory. By the end of this project, learners will be able to use prompt engineering to create a compelling advertisement for social media and blog post with the help of Humata AI.

Syllabus

  • AI-Enhanced Content Creation: Elevate Copywriting with Humata
    • This one-hour course is for those interested in automating the process of creating effective advertisement campaigns, website content, email marketing, and more with generative AI. More specifically, you'll learn to use Humata AI to identify a target audience and to create a compelling facebook advertisement and blog post. This hands-on experience includes setting up a Humata AI account, interacting with the platform, and generating a Facebook ad and a blog post. To make the most of this course, it is beneficial, but not mandatory, to have a background in sales and marketing.

Taught by

Vinita Silaparasetty

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