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Explore how to leverage public domain content for indie game development in this 29-minute conference talk from the 2022 Independent Games Summit. Learn techniques for creating unique visual and audio identities, adapting recognizable IP, and promoting games to new audiences using freely available resources. Gain insights from award-winning game designer Chris Totten on incorporating public domain materials to enhance game design and marketing strategies. Discover practical approaches to utilize open-source content effectively, potentially reducing development costs and expanding creative possibilities for independent game creators.