Making Data on Google Play Work for You

Explore the latest Google Play Console features and analytics tools in this 30-minute conference talk from Google I/O '17. Discover how to leverage invaluable data to understand and grow your app business, improve performance, and enhance user acquisition and retention strategies. Learn about the new User Acquisition Report, Peer Benchmarks, and advanced statistics to make data-driven decisions for your app's success. Gain insights on analyzing app health, optimizing user engagement, and maximizing your app's potential across various business models using Google Play's comprehensive analytics capabilities.