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Trailhead

Understand Your Web Users with Google Analytics

Salesforce via Trailhead

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Overview

Use Google Analytics data to learn about your users, improve your website, and reach your business goals.
  • Market smarter and boost productivity with our leading platform integrations.
  • Sign up for a Google Analytics account, set your goals, and link with AdWords.
  • Get key insights for your site with out-of-the-box Google Analytics reports & dashboards.

Syllabus

  • Salesforce and Google Partnership
    • Know Your Customer Better with Salesforce & Google
    • Gain Marketing Insights and Drive Smarter Engagement
    • Transform the Way You Work with an Integrated Platform
    • Create Connected Experiences Across Platforms
  • Google Analytics Basics
    • Get Started with Google Analytics
    • Create Your Google Analytics Account
    • Define Your Goals
    • Create Your Goals
    • Link Your Google Analytics and AdWords Accounts
  • Google Analytics Reports & Dashboards
    • Get Started with Google Analytics Reporting
    • Use Audience Reports
    • Use Acquisition Reports
    • Use Behavior Reports

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