Transitioning from B2C to B2B Product Design

Watch a 34-minute conference talk from Hatch Conference where Senior UX Manager at GetYourGuide, Luana Moura, shares valuable insights from her professional transition from B2C to B2B environments. Discover how her experience at consumer-focused companies like Zalando shaped her perspective on tackling the complexities of B2B design. Learn to view the intricate decision-making processes and multifaceted nature of B2B not as obstacles, but as opportunities for innovation and creative problem-solving. Gain practical knowledge about navigating the shift between these distinct business domains and understand how to leverage B2C experience to excel in B2B environments.