The Business of UX - Achieving Market Impact Through User Experience Design

Explore a thought-provoking conference talk by Daniel J. Rosenberg, recipient of the CHI 2019 SIGCHI Lifetime Practice Award, on "The Business of UX." Delve into the critical role of User Experience design in modern business success across consumer, enterprise, and medical sectors. Discover why great design alone is insufficient for market success and learn how UX must align with corporate business models and marketing channels to achieve significant adoption. Gain insights into the challenges of UX strategy and management, and understand how mastering the business aspects of UX can elevate the profession to parity with engineering and marketing. This 33-minute presentation, delivered at the ACM CHI Conference on Human Factors in Computing Systems 2019 in Glasgow, Scotland, offers valuable perspectives for UX professionals seeking to enhance their impact and earn a "seat at the table" in corporate decision-making.