Dive into an in-depth tutorial on customizing logos using typography with award-winning graphic designer Amber Asay, founder of Nice People. Follow along as Asay demonstrates the creation of word marks for various brands, developing unique typefaces in Adobe Illustrator. Explore the Kristin Coffin project, learn techniques for designing serif details, and discover useful hotkeys for efficient design work. Gain insights into overcoming creative challenges, finding inspiration, and utilizing tools like Fontself. Discover Asay's favorite designers and learn about the 36 Days of Type challenge. This comprehensive video covers everything from workspace organization to quick letter element editing, providing valuable knowledge for designers looking to elevate their branding skills through typography.
Overview
Syllabus
Start
Recap of Amber and the work she did yesterday
Exploring the Kristin Coffin project
Designing the letter K
Exploring methods of creating serif details
Useful Hotkeys for design
How Amber overcomes difficulties in her process
renewing inspiration in your work
Exploring Amber’s workspace
What is Fontself and how is it used?
Where Amber looks for inspiration and which designers does she favor
What is 36 Days of Type?
Quickly editing letter elements
Taught by
Adobe Creative Cloud
