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YouTube

Designing a Restaurant Logo and Brand Identity - Part 2

Adobe via YouTube

Overview

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Watch the second part of a two-hour Adobe Live session featuring designer Danielle LaBonté as she creates a logo, icon, and wordmark for a Rustic Modern French Restaurant using Adobe Illustrator. Dive into icon creation, wordmark design, color palette finalization, and mockup development for the restaurant's branding. Learn valuable techniques such as using the shape builder tool for icon exploration, aligning tools for precision, exploring Pantone colors, and utilizing the touch type tool. Gain insights into Danielle's favorite design tools, her approach to logo variations, and strategies for overcoming creative blocks. Follow along as she reviews client presentations, works with mockups in Photoshop, designs business cards, and exports final project materials. This comprehensive tutorial offers a crash course in logo design, from concept to final presentation, perfect for aspiring designers and branding enthusiasts.

Syllabus

Start
Intro of Danielle
Danielle’s show reel
Project overview
Icon exploration with the shape builder tool
Using align tools
Exploring Pantone colors
Using the touch type tool
Danielle’s favorite go-to tools
Logo variation presentation
What does Danielle do when she is stuck on a project?
Reviewing the client presentation
Working with Mockups in photoshop
Designing Business Cards
Exporting mockups and adding graphics to a project presentation
Recap of the week’s work

Taught by

Adobe Creative Cloud

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