Brand Refresh in Illustrator: Logo Design and Color Palette - Part 1

Overview

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Explore the first part of a two-part video series featuring graphic designer Whitney Anderson as she conducts a brand refresh for Covet & Ginger, a Milwaukee-based ceramics company. Follow along as Whitney demonstrates her logo design process in Adobe Illustrator, creating new logo designs and developing a custom color palette. Learn techniques for transforming hand-made textures into digital assets, cleaning up hand-lettered wordmarks, and selecting appropriate fonts. Gain insights into Whitney's design workflow, including her approach to client iterations, moodboard creation, and portfolio development. Discover tips on warping text, designing in CMYK vs. RGB, and what to include in a branding package. This informative session also covers Whitney's favorite projects, sources of inspiration, and her journey into design teaching.

Syllabus

Start
intro of Whitney
reviewing the project overview
using adjustments to Transform hand made textures into Ps textures
“Make Work Path From Selection” in Illustrator
Using levels and other adjustments to smooth handmade elements
Cleaning up a handlettered wordmark
Other designers who inspire whitney
Choosing fonts
how many iterations of a design does Whitney usually send to a client
Relying on existing fonts VS handlettering custom wordmarks
Does Whitney read design books
Does Whitney make moodboards
what is included in a branding package
Whitney’s favorite projects she has done
Warping text with effects
How did Whitney get into teaching
Designing in CMYK vs RGB
What should you put in your portfolio as a graduating design student