League of Legends Client Update - Art Directing a Consistent and Scalable Interactive Brand Identity

Explore the art direction process behind rebuilding the League of Legends client in this 2017 GDC talk. Discover how Riot Games created a functional and resonant interface for players while providing developers with a flexible space for content creation. Learn about the challenges and solutions in designing a consistent and scalable interactive brand identity for one of the world's most popular online games. Gain insights into balancing player needs with development requirements, and understand the strategies employed to ensure a cohesive visual language across the client's various components.