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Explore the intricacies of creating consistent and engaging UI art for AAA games in this 2018 GDC talk by DICE LA's Omer Younas. Delve into relevant theory and best practices as Younas shares insights on art direction for user interfaces in high-profile game development. Learn how to apply these principles to enhance the visual appeal and functionality of game UIs, ensuring a seamless player experience. Gain valuable knowledge on balancing aesthetics with usability, and discover techniques to maintain consistency across complex game interfaces. Note that the original talk included a Saturday Night Live sketch featuring Ryan Reynolds, which can be viewed separately for additional context.