Inside The Hybrid Data Strategy Powering Atlassian's Soaring Growth

Discover how Atlassian revolutionized its data strategy in this 41-minute conference talk. Explore the journey from Jira to a suite of 15+ collaboration products, and learn about the critical shift from Bundled CDPs to a Composable infrastructure built on Databricks. Uncover how this transformation empowered marketing teams to work 65% faster with 71% higher converting audiences. Delve into Atlassian's adoption of hybrid data storage, allowing simultaneous querying from ActionIQ's Composable CDP and Databricks. Gain insights into the benefits of reduced data copy, enabling marketers to execute complex use cases like omnichannel journeys and personalization without sacrificing governance or relying heavily on data teams. Presented by Caleb Trecek, Senior Manager of GTM Platform & Tech Ops at Atlassian, and Justin DeBrabant, Chief Product Officer at ActionIQ, this talk offers valuable lessons for organizations looking to scale their data infrastructure for enterprise success.