Empowering Marketing through Data Sharing with Twilio Segment and Databricks

Explore a 28-minute conference talk on empowering marketing through data sharing using Twilio Segment and Databricks. Dive into the construction of real-time pipelines and data sharing techniques essential for transforming raw data into actionable insights. Learn how Twilio Segment's Customer Data Platform (CDP) integrates bi-directionally with Databricks to drive meaningful customer behavior. Discover strategies for streaming first-party customer data into and out of Databricks, combined with Segment's CDP Identity Resolution and Profiling capabilities. Gain insights on how marketing teams can leverage these tools to enhance their data intelligence and decision-making processes. Presented by Ananth Packkildurai, Principal Engineer at Mural, and Greg Yeutter, Principal Solutions Engineer at Twilio Segment, this talk offers valuable knowledge for professionals seeking to optimize their data processing and customer experience strategies.