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Explore the future of sports consumption in this 17-minute Web Summit conference talk featuring Peter Nelson of HBO Sports, Barbara Slater of BBC, and Ed Malyon of the Independent. Delve into the reasons behind the failure of 3D sports viewing and examine the potential for VR and AR to revolutionize sports broadcasting. Gain insights into the evolving landscape of broadcasting rights, the impact on smaller sports, and the rise of streaming platforms. Discover how technological advancements may shape the way we experience sports over the next five years, from traditional viewing methods to immersive virtual reality experiences.