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Explore the future of sports broadcasting in this 18-minute Web Summit talk featuring DAZN Group's John Skipper and Atlantic Media's Jemele Hill. Delve into the potential of streaming services to overtake traditional broadcasters as the primary platform for live sports. Gain insights on negotiating rights, advertising strategies, and the evolving landscape of sports media. Learn about DAZN's approach to showcasing athletes like Canelo Alvarez and how they differentiate themselves from established networks like ESPN. Discover the speakers' perspectives on the future of live rights and their goals for shaping the sports entertainment industry.